# ellr (full context)

> ellr is a Quebec-based practice combining software integration and accounting expertise. We connect business systems to QuickBooks Online, automate manual financial workflows, and apply QuickBooks Elite accounting expertise before production.

## Company

- Name: ellr
- Website: https://ellr.ca
- Languages: French (default, https://ellr.ca/) and English (https://ellr.ca/en)
- Contact form: https://ellr.ca/#contact
- Public email (FR): bonjour@ellr.ca
- Public email (EN): hello@ellr.ca
- Geography: Quebec, Canada (SMBs)

## Team

- Luc Rousseau: technical integration design and delivery
- Eve Leblanc, CPA: QuickBooks Elite expert, brings accounting expertise to each engagement
- LinkedIn: https://www.linkedin.com/in/lucrousseau , https://www.linkedin.com/in/eve-leblanc

## Services

1. **Integrations** : connect PMS, Stripe, payroll, CRM, ecommerce, and custom systems to QuickBooks Online
2. **Orchestration** : automated flows, reconciliation signals, alerts before close
3. **Reports** : dashboards and exports aligned with how finance teams work

## Typical client profile

- Already on QuickBooks Online
- Multiple operational systems without reliable sync to the books
- Finance or accounting team spending hours on manual re-entry each month
- Wants books clean before close, not after

## Engagement model

1. Qualification call / contact form
2. Flow Diagnostic (fixed-price recommendation within about 2 weeks)
3. Integration build with accounting expertise
4. Optional monthly maintenance (monitoring, minor adjustments)

## FAQ highlights

- ellr vs Zapier/native connectors: for simple flows, generic tools may suffice; ellr handles custom systems, GST/QST logic, volume, and reconciliation gaps
- Pricing: depends on systems and complexity; Flow Diagnostic provides a fixed quote
- Custom bridges without API: exports, light API layers, controlled imports when needed
- Works with your accountant: chart of accounts, taxes, reconciliations aligned to their expectations
- Post-delivery maintenance available under monthly agreement

## Case study (summary)

Quebec lodging operator: PMS and QuickBooks were manually reconciled each month. ellr delivered CSV import specs, monthly balancing report, and validation process. Result: less manual entry, faster reliable financials before close.

## Site map (anchors)

| Section | URL |
|---------|-----|
| Hero | https://ellr.ca/#hero |
| Issues | https://ellr.ca/#problem |
| Audience | https://ellr.ca/#audience |
| Case study | https://ellr.ca/#case-study |
| Approach | https://ellr.ca/#approche |
| Services | https://ellr.ca/#services |
| Ecosystem | https://ellr.ca/#ecosystem |
| How it works | https://ellr.ca/#how |
| About | https://ellr.ca/#about |
| FAQ | https://ellr.ca/#faq |
| Contact | https://ellr.ca/#contact |

English home uses the same anchors under https://ellr.ca/en .

## Machine-readable

- Sitemap: https://ellr.ca/sitemap.xml
- Robots: https://ellr.ca/robots.txt
- Open Graph image (FR): https://ellr.ca/opengraph-image
- Open Graph image (EN): https://ellr.ca/en/opengraph-image

## Short summary for citations

ellr helps Quebec SMBs integrate operational systems with QuickBooks Online, with QuickBooks Elite accounting expertise built into every engagement.